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If you're just starting up your own business and have never managed a web presence before, you may not be aware of the do's and don'ts of certain marketing practices. Sometimes, without even knowing, you may be practicing some bad or "black hat" seo tactics. You may think that what you're doing will benefit your sites search rank, however you can almost guarantee that it will kill your credibility as a trustworthy business.

High quality content is as equally important to your website as is the design. Truly valuable marketing content addresses your target audiences needs and questions. You will have an easier time laying out your marketing content once you fully understand their needs and what they look to gain from reading your content. Performing regular quality checks and updates may also help improve your search ranking. It's a win win!

From a users perspective, filling out a website registration form can seem both intimidating and bothersome. These forms however are an important part of doing business online and are extremely valuable. That being said, as marketers and website designers, we must always keep the intent of these forms in mind. You want potential customers to provide information on the forms in exchange for something you are offering. If you ignore certain UX choices, you will rub your website visitors the wrong way, thus loosing a lead or potential customer. 

There are many challenges that content marketers face. One of biggest challenges that applies to not only marketers but also to business owners, is the ability to constantly produce the kind of content people will find engaging. In addition, the ability to constantly create engaging and thoughtful blog posts can be extremely difficult. The benefits of blogging are too high to count, but a blog is an essential platform to use in order to increase web traffic, improve search rank, generate leads, and gain credibility.  

Marketers who share the right content at the right time to their target audience will have no trouble driving traffic to their website. By creating a content marketing campaign that drives likes, shares, tweets etc., you will encourage users to click through to your website onto various landing pages, with the end goal of converting them to customers. Ultimately people want your expertise, not your content marketing pummeled on them, however if you find the right balance using these tips, you'll create a "likable" campaign that will drive traffic to your website.

Here at Brunello Creative we've been talking a lot about responsive design lately. It is a hot topic among website designers and agencies. Responsive design is popular now because of the large numbers of tablets and smart phones on the market. Here on out blog, we've talked about how a responsive site can benefit ecommerce businesses and how mobile growth has impacted many companies decisions to redesign their websites to be responsive. It is necessary for developers to think about all the ways information is being viewed.

Landing pages are one page elements meant to capture leads. They are often sales pages, opt-in email sign ups, or a blog subscription page. They may seem simple enough, but rest assured mistakes can be made. Without proper landing page design your visitors will bounce and the hope of any conversions will be killed. One thing to remember is that your landing page shouldn't be just about what you like, but it's about what your target audience will like.

E-commerce websites make the lives of consumers very easy, as they allow us to browse and make purchases from the comfort of our home.  However, more and more people are ditching their laptops in preference of tablets and smartphones; whether they are in their homes or elsewhere. This means that potential customers are accessing e-commerce sites that are not designed for their needs and the result is a loss of business. The number one most important thing about website design is to always keep the user in mind. You can do this by making your site, even an e-commerce site, accessible from any device.  

Often times you probably find yourself constantly switching between your smartphone, laptop or tablet. Throughout your day you're using whatever device that works best for where you are and what you're doing. Because of this, it is important for marketers to focus on reaching the right audience in the right context, rather than just targeting a specific device.   

The Mobile Market continues to expand rapidly and as a result businesses are looking to capitalize and provide seamless user experience across all devices. It is increasingly important that websites can be accessed easily on any kind of device as the market continues to shift away from desktop computing. As we continue to move into the new year it may be a good idea to move forward with new responsive design techniques that are seamless for the audience.