From a users perspective, filling out a website registration form can seem both intimidating and bothersome. These forms however are an important part of doing business online and are extremely valuable. That being said, as marketers and website designers, we must always keep the intent of these forms in mind. You want potential customers to provide information on the forms in exchange for something you are offering. If you ignore certain UX choices, you will rub your website visitors the wrong way, thus loosing a lead or potential customer.